Klarna is enabling its 90 million users across 16 markets globally with the ability to track their shopping carbon footprint in-app through a partnership with Swedish fintech start-up Doconomy. The initiative represents one of the largest global carbon footprint awareness-building efforts to date based on consumer reach.
The feature introduces a seamless experience for users to access carbon footprint insights for all shopping purchases as part of Klarna’s 1% pledge, involving the donation of $10 million to initiatives tackling climate change and loss of biodiversity alongside the 50% emissions reduction ambition for 2030. The new feature aims to democratize access to unbiased climate impact information for consumers at no cost or judgment as a first step to help drive awareness around climate change.
Klarna has partnered with Doconomy, a world leader in providing innovative calculation tools enabling banks and brands to display the carbon footprint of transactions, to provide shoppers with an average kg CO2 value for each purchase. The partnership introduces CO2 data at global scale and is made available free of charge in the Klarna app. Every purchase made through Klarna’s payment methods will include a carbon footprint powered by Doconomy’s Åland Index.
“With fat, sugar and salt levels labelled on food we buy, why shouldn’t our CO2 emissions be just as visible? This type of information shouldn’t be a premium or luxury that consumers pay for, but rather an essential part of every shopping journey. That’s why we’re upgrading our app to give all our consumers globally transparent access to their shopping carbon footprint. We all make decisions that affect the health of the planet and it’s essential that everyone has access to sound information to make smart climate choices in a simple and straightforward way,” says Sebastian Siemiatkowski, CEO of Klarna.
With a global network of more than 90 million consumers and 250,000 retailers, Klarna’s reach represents a unique opportunity to make unbiased climate impact information available globally and help everyday shoppers become informed decision makers.
“With Klarna as a fintech frontrunner enabling all users to track, measure and understand their impact by presenting their carbon footprint on every purchase, there is great potential for positive impact! The financial sector has developed tremendous efficiencies to create, aggregate and protect wealth. Now that same force can address the alarming planetary health. Adding a unique data stream to the customer offering is a brilliant step to educate the many,” says Mathias Wikström, CEO of Doconomy.
